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Think
about this: in 1950, the U.S. controlled 76% of world motor vehicle
production. By 1994, it was 25%. Such dramatic shifts in market control
have taken place in every industry, including your own. Perhaps your
company lost market share after years of dominance; or, perhaps you
were the winner - but at a price point you cannot sustain for long.
In all cases, such market shifting demands a more accurate measurement
system by companies in order to be competitive. This includes measuring
the results and effects of marketing communications - the lifeblood
of your customer acquisition and retention strategies. |
Accountability Information Management, Inc. (AIM) is a full-service marketing communications research firm with proprietary analytical tools to help your marketing communications become more effective. We answer
questions such as: |