Think about this: in 1950, the U.S. controlled 76% of world motor vehicle production. By 1994, it was 25%. Such dramatic shifts in market control have taken place in every industry, including your own. Perhaps your company lost market share after years of dominance; or, perhaps you were the winner - but at a price point you cannot sustain for long. In all cases, such market shifting demands a more accurate measurement system by companies in order to be competitive. This includes measuring the results and effects of marketing communications - the lifeblood of your customer acquisition and retention strategies.

Accountability Information Management, Inc. evolved to help make your job of measurement easier. Since 1990, we have been providing an increasing variety of unique marketing communications "rulers" for a diverse client base. Unlike other forms of traditional research, AIM utilizes existing information and relational database analysis to produce as one of our publisher clients put it, "powerful information."

Accountability Information Management, Inc. (AIM) is a full-service marketing communications research firm with proprietary analytical tools to help your marketing communications become more effective.

We answer questions such as:
"How do I know my advertising is working?"
"What am I buying for my ad investment?"
"Am I maximizing my direct mail efforts?"
"What is the true value of my publicity efforts?"
"Is participation in this trade show worth it?"
"What does - or should the internet mean to me?"
"What's my true return-on-investment in advertising?"

By helping you measure your marketing communications, AIM gives you superior control over those activities. That control, in turn, increases the effectiveness of your communications. We supply the "hard proof" behind your advertising, direct mail, promotions or public relations efforts. In short, "We measure it so you can control it."