“If you can, be first. If you can’t be first, create a
new category in which you can be first.”
Al Ries & Jack Trout, The 22 Immutable Laws of Marketing
Presenter
James A. Nowakowski
President, Accountability Information Management, Inc.
Jim heads up a full-service marketing company that works with manufacturers and publishers. Most recently, he spoke at the Air Movement and Control Association International’s Sales and Marketing meeting in Orlando, Florida, where he presented ideas on discovering the power of a company’s internal databases. In business since 1990, Jim is a published author on articles on marketing, including a current monthly contribution in T.E.D. magazine, the magazine of the National Electrical Distributor’s Association.
How many customers do you have?...do you want?...can you handle?
What are your short term goals?...long term goals?
In today’s economic climate, you must do everything you can to stay in front of your customers. But, what’s the best way? What does “staying in front” really mean? And what are the techniques available to a business when there seems to be “no business!” Now you can discover simple methods to help you accomplish that exposure. In this two-hour seminar, “STAYING IN FRONT OF YOUR CUSTOMERS” – Jim Nowakowski, the President of Accountability Information Management, Inc., will help you understand what you are “not” doing and what you “should” be doing.
Who Should Attend- Presidents and business marketing executives
(Seating is limited, so please, respond today).
- Understand your real VALUE and what the customer perceives as worth something
- Uncover how you determine your VALUE
- Learn about what gives you your real differentiation
- There is a huge difference between Adding Value and Value Added, and why one works and the other doesn’t
- Why your product or service is incidental to what you are really selling
- How to ramp up your value proposition in front of your customers and prospects