Click the links to download a PDF of the studies.*
 
White Papers
     
 
A relational database study for advertisers to better understand what decision makers who buy connector and interconnection products and services are looking for in advertising messages and vehicles (96 pages)   A report on how frequency increases response in print advertising (8 pages)
     
 
How to start determining buying trends in the MRO marketplace for your company (13 pages)   A report on what resources customers go to for information (6 pages)
     

Presentations

     
 
Keynote Dinner Presentation for BUILDINGS MAGAZINE July 14, 2004, Miami, Florida (6 pages)  

“How to Determine the Effectiveness of Advertising” By James A. Nowakowski Presentation for the Marketing Committee of the American Institute of Steel Construction, Inc. October 6, 2004 Rosemont, Illinois
     
 

Keynote Luncheon Presentation at the 5th Annual Publishers' Roundtable of American Business Media, September 19, 2002, at the Hotel Monaco Chicago. (3 pages)

   Using urgency to sell advertising in SRDS directories "a Speech to the SRDS Business-to-Business and Direct Marketing Sales Forces given on February 21, 2002 at the AC Nielsen Building in Schaumburg". (13 pages)
 
 

Measuring Advertising Effectiveness and Response Presented by Jim Nowakowski at the Automotive Communications Council’s Fall Meeting September 9, 2003 in Chicago, Illinois (9 pages)

   An article written for Building Design & Construction's Market Intelligence newsletter. (2 pages)
 
   

 

   An article published in Electrical Wholesaler Magazine March 1, 2003 about the concept of branding.
 
If you would like more specific information about these studies, or other advertising studies, contact Jim Nowakowski of ACCOUNTABILITY INFORMATION MANAGEMENT, Inc. at: jnowak@a-i-m.com

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