What Are Advertisers Really Buying?
An AIM research report analyzing how difficult it is for advertisers to know what their money is buying - and how advertisers need to demand accountability.
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Here are just some of the topics you’ll find in this comprehensive 32-page report:
- Overview of Advertising
- Who Is Their Audience, and How Can You Tell?
- Why Circulation Matters
- It’s Not That Easy Anymore
- Audit versus Publisher Statements
- Tracking Audience Inquiries
- Electronic Media: What is Behind the Numbers?
- Engagement and Other Opportunities for Success
And much more!