What Are Advertisers Really Buying?

An AIM research report analyzing how difficult it is for advertisers to know what their money is buying - and how advertisers need to demand accountability.

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AIM3038 Report Front

Here are just some of the topics you’ll find in this comprehensive 32-page report:

  • Overview of Advertising
  • Who Is Their Audience, and How Can You Tell?
  • Why Circulation Matters
  • It’s Not That Easy Anymore
  • Audit versus Publisher Statements
  • Tracking Audience Inquiries
  • Electronic Media: What is Behind the Numbers?
  • Engagement and Other Opportunities for Success
  • Conclusions

And much more!