An AIM Confidential Research Report The Need for Certification Has Never Been Greater Product certification marks help businesses build trust in their products while providing a mechanism for market differentiation between brands. For consumers, certification programs offer assurance that the products they buy conform to specific requirements. For manufacturers, the programs provide a way to […]
Spiffs: Shaping a Selling Strategy for Manufacturers and their Distributors to Overcome Disruption
Most economic forecasters do their best to sound optimistic. There are many reasons for this, not the least of which is keeping people from being depressed. Deloitte, who knows about these things, cautioned optimism around revenue growth. In their 2022 manufacturing industry outlook, they said that optimism should be “held in check by caution from […]
Manufacturer Brief: How COVID-19 is Changing the Way Interior Designers Get Product Information
AIM study reveals insights of shift prompted by COVID-19 on how Interior Designers get product information. The global COVID-19 pandemic has brought dramatic changes not only in everyday life, but also for business with lasting effects. So, what does that mean for business today? What will it mean in the immediate future? More specifically, how […]