Uncovering Opportunities for Door Hardware Through Specification Analysis

Using Mentions, Not Projects to Gain Share and Build Awareness with Architects   To say that specifying door hardware is complex is an understatement. Hinges, pivots and pivot hangers, mechanical locks and latches, door closers etc. can all be specified from different manufacturers! Worse, consider the following “specification” language: “Door hardware supplier with warehousing facilities […]

Using Specification Analysis to Create a Marketing Strategy for Paint

Interior paints are used in every type of commercial facility. In fact, is there even one facility that does not use some type of paint on their walls or ceilings? For paint manufacturers to increase their position in the commercial market, they must continuously evaluate their presence in the designers’ specifications. The first obstacle is […]

Specifying Ceramic Floors – The Battle Between Aesthetics versus Function

Ceramic flooring is one of the oldest types of floor covering and has been used for many years in commercial and residential properties. The decision on whether to use ceramic flooring verses other types of flooring by architects and designers requires a variety of considerations. According to an article published by Facility Executive[1] titled Choose […]

Quality is Key to Being a Player in Lighting Control Specifications. Or is it?

Most B2B manufacturing professionals will tell you that you have to be among the best in terms of quality in order to become a part of a designer’s or owner’s short list. In fact, manufacturers have to achieve a certain “level” of quality (the same or better than competitive brands) or they will likely never […]

Opening the Door to Metal and Steel Door Specification Preference

Metal and steel doors have been used in a number of different commercial buildings for years. Currently, out of over 500,000 projects going on right now, 13% contain specifications for those products (per ConstructConnect™). There are many options architects have when selecting the type and brand of metal or steel door they specify. According Steel […]

How Architects Specify Acoustical Ceiling Products

In order for manufacturers to get their product specified, they must begin to understand more about how architects or designers select and specify products. Learning how the specification process works can help a manufacturer provide the architects and specifiers with the key information they need to get their brand in the building specifications, or better […]