Customer Website Feedback Improves Users’ Satisfaction

Problem While a national consumer products company was in the process of “updating” their website, they wanted to find out what customers liked about their website and what they needed to change to make it more user friendly. Since a company’s website is almost always the first place existing customers or potential customers go for […]

Uncover New Opportunities By Exploring Market Preference and Product Usage

Problem With the possibility of a new US federal infrastructure package in 2021, a national building material association wanted to learn more about what type of products and materials were being used in existing infrastructure projects and what materials were preferred. By becoming more familiar with the market’s product use and preference, the association would […]

Customized Product Design Research Reduces Guess Work

Problem A national plumbing manufacturer was looking for a third-party research company to assist them with getting feedback from the market on various products designs that would not only meet the market’s needs, but would provide the company with the most business opportunity. The client requested the research include a balance of response from architects, […]

Third-Party Research Provides Association With Objective Results

Problem A major association conducted interviews with 35 of their members. Afterward, they asked: Were they too close to the situation to render objective conclusions? Did their involvement with members shape their conclusions? The association decided they wanted a third-party, trusted advisor’s opinion, and turned to Accountability Information Management, Inc. (AIM). The association provided AIM […]

New Type of Safari Involves Appointment Setting

Our sister company, Interline Creative Group, Inc., worked on a new type of program that got great coverage last week as a case history on their website. Even before the recession reduced the number of new project bids at the client, executives at the worldwide fire protection and security consulting firm client wondered how to […]