Manufacturer Brief: How COVID-19 Changed the Way Architects Get Product Information

AIM Study Reveals Data-driven Insights on How Architects Get Information During the COVID-19 Pandemic Globally, COVID-19 has disrupted everyday life, bringing drastic changes to the way business is conducted. The complexity of the pandemic and its response has impacted the economy in many different ways, creating a gap between “essential” and “non-essential” businesses. So, what […]

Manufacturer Brief: How COVID-19 Changed the way Facility Managers Get Product Information

AIM Study Reveals Insights of Shift Prompted by COVID-19 Environment on How Facility Managers Get Product Information The global COVID-19 pandemic has brought dramatic changes not only in everyday life, but also for the business of managing facilities with lasting effects. The issues are more complex than staying safe and working remotely. And essential businesses […]

Manufacturer Brief: How COVID-19 Changed the way Engineers get Product Information

What Manufacturers Need to Know About How Engineering Firms are Navigating the COVID-19 Environment When They Launch Products   If you are a manufacturer, what’s up with your sales representatives calling on engineers these days? Accountability Information Management, Inc. (AIM) is a leading B2B marketing research company and wanted to find out. There’s no doubt […]

How to Penetrate the Commercial Wall-Hung Vanities Market

Tapping the true potential for any market is part science, part art. In the end, the decision on a go/no-go decision into a market rests on the accuracy of calculations of market size and overall business potential. The real essence of a market strategy for a product manufacturer deciding to enter a market, however, is […]

What Building Products Manufacturers Need to Know About Smart Buildings

By Maria Lester, LEED AP The building construction industry touches every part of our lives – from our homes, schools and workplaces, to our community spaces and general infrastructure. Beyond doubt, connecting the technology infrastructure to the physical spaces and buildings where we work and live can deliver significant benefits – managing the use of […]