Crystal Ball and the Customer

“Dynamics That Will Shape The Future In The Age Of The Customer” is a 24 pager from Forrester that you can download here. Among the insights are:

  • A prediction that one-third of companies in the B2C space will begin changing their business structure this year.
  • Trust has now become the currency of business.
  • And outline of the top ten roles most in demand and hardest to fill

Interesting reading from a research giant.