Crystal Ball and the Customer
“Dynamics That Will Shape The Future In The Age Of The Customer” is a 24 pager from Forrester that you can download here. Among the insights are:
- A prediction that one-third of companies in the B2C space will begin changing their business structure this year.
- Trust has now become the currency of business.
- And outline of the top ten roles most in demand and hardest to fill
Interesting reading from a research giant.