How Building Professionals Use Social Media for Business

Overview: What building product manufacturers should know! Businesses have always utilized new technologies to enhance their performance and output. And social media in its many forms — blogs, forums, business networks, photo-sharing platforms, social gaming, microblogs, chat apps, and social networks — has emerged as such a technology and worked its way into business consciousness. […]

Data Center Construction: An Insatiable Market Update

We were recently asked questions about the Data Center Market, and thought we would share them with you. Please let us know how we can help your business development. Thank you. — Jim Nowakowski on behalf of AIM. What is the outlook for the data center sector in 2022? If you ask Google, you’ll get […]

Data Center Construction: An Insatiable Market

by Jim Nowakowski (see our latest update for 2020 on this market here) According to the Office of Energy Efficiency and Renewable Energy, there are about 3 million data centers in the United States.[1] You can see 1,269 of them at dataceters.com. And there is a map of 1,806 of them at datacentermap.com/usa. This doesn’t […]

Uncovering Opportunities for Door Hardware Through Specification Analysis

Using Mentions, Not Projects to Gain Share and Build Awareness with Architects   To say that specifying door hardware is complex is an understatement. Hinges, pivots and pivot hangers, mechanical locks and latches, door closers etc. can all be specified from different manufacturers! Worse, consider the following “specification” language: “Door hardware supplier with warehousing facilities […]

What End Users Want (from Architects and Engineers,That Is)

Architectural and engineering firms, like other businesses, operate in a climate of increasing flux. Relationships that existed between these firms and their clients have undergone profound changes due to the economy and technology, with construction being particularly devastated. Accountability Information Management, Inc. (AIM), a business-to-business research company, wanted to find out specifics about the relationship […]