Data Center Construction: An Insatiable Market

by Jim Nowakowski According to the Office of Energy Efficiency and Renewable Energy, there are about 3 million data centers in the United States.[1] You can see 1,269 of them at dataceters.com. And there is a map of 1,806 of them at datacentermap.com/usa. This doesn’t take into account Google Data Centers. Nor is there an […]

Uncovering Opportunities for Door Hardware Through Specification Analysis

Using Mentions, Not Projects to Gain Share and Build Awareness with Architects   To say that specifying door hardware is complex is an understatement. Hinges, pivots and pivot hangers, mechanical locks and latches, door closers etc. can all be specified from different manufacturers! Worse, consider the following “specification” language: “Door hardware supplier with warehousing facilities […]

What End Users Want (from Architects and Engineers,That Is)

Architectural and engineering firms, like other businesses, operate in a climate of increasing flux. Relationships that existed between these firms and their clients have undergone profound changes due to the economy and technology, with construction being particularly devastated. Accountability Information Management, Inc. (AIM), a business-to-business research company, wanted to find out specifics about the relationship […]

Using Specification Analysis to Create a Marketing Strategy for Paint

Interior paints are used in every type of commercial facility. In fact, is there even one facility that does not use some type of paint on their walls or ceilings? For paint manufacturers to increase their position in the commercial market, they must continuously evaluate their presence in the designers’ specifications. The first obstacle is […]

What Architects Need to Know When They Specify Smoke Detectors

While smoke detectors are only one component of a complex building fire alarm system designed to provide safety, preserve health and protect buildings, some would argue it is the most important.   Smoke detectors are constantly working to detect the existence of smoke that could potentially endanger the lives of the building occupants by warning them […]