We were recently asked questions about the Data Center Market, and thought we would share them with you. Please let us know how we can help your business development. Thank you. — Jim Nowakowski on behalf of AIM. What is the outlook for the data center sector in 2022? If you ask Google, you’ll get […]
Reports
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Data Center Construction: An Insatiable Market
by Jim Nowakowski (see our latest update for 2020 on this market here) According to the Office of Energy Efficiency and Renewable Energy, there are about 3 million data centers in the United States.[1] You can see 1,269 of them at dataceters.com. And there is a map of 1,806 of them at datacentermap.com/usa. This doesn’t […]
Uncovering Opportunities for Door Hardware Through Specification Analysis
Using Mentions, Not Projects to Gain Share and Build Awareness with Architects To say that specifying door hardware is complex is an understatement. Hinges, pivots and pivot hangers, mechanical locks and latches, door closers etc. can all be specified from different manufacturers! Worse, consider the following “specification” language: “Door hardware supplier with warehousing facilities […]
What End Users Want (from Architects and Engineers,That Is)
Architectural and engineering firms, like other businesses, operate in a climate of increasing flux. Relationships that existed between these firms and their clients have undergone profound changes due to the economy and technology, with construction being particularly devastated. Accountability Information Management, Inc. (AIM), a business-to-business research company, wanted to find out specifics about the relationship […]
Open Showers Trend in 2020 Offers Opportunity to Increase Brand Exposure in Shower Enclosure Specifications
According to an article by Builder-Online, a popular design-build site,[1] open bathrooms with walk in showers will continue to be the trend for 2020. Open showers not only give the appearance of more space, but they offer more functionality and easy access. In 2019 Houzz Bathroom research report[2], designers surveyed indicated size matters. According to […]
Using Specification Analysis to Create a Marketing Strategy for Paint
Interior paints are used in every type of commercial facility. In fact, is there even one facility that does not use some type of paint on their walls or ceilings? For paint manufacturers to increase their position in the commercial market, they must continuously evaluate their presence in the designers’ specifications. The first obstacle is […]