AIM Snapshots provide marketing and business professionals with quick easy to digest market information based on current AIM research and market studies. These 2-page reports provide a brief written summary and graphic presentation of one key research finding on a variety of topics. AIM Snapshots provide an overview of current market trends, audience behavior, customer insight and much more.
Building professionals have several suggestions for how manufacturers can improve their websites. Overall they want websites easier to navigate, search and get key information they need including product/tech documents, rep/contact and detailed product information.
Building professionals are most satisfied with the up-to-date information and content found on manufacturers’ websites; but, websites could improve on the overall flow and ability for professionals to find information they need quickly.