Advertising as a Tactic
He who has a thing to sell and goes and whispers in a well is not so apt to get the dollars as he who climbs a tree and hollers. Sage advice, found on a sugar packet! Advertising is the “big gun” in the marketing arsenal. Even in this age of ignoring advertising, what is any website except advertising? Business is about selling things, so from the moment the company phone is answered (or not answered), to the way invoices show up, the company is “selling.”
One client hired us to conduct a phone audit on how the phones in its nationwide offices are answered. We structured a beginning-minded of day grid and called each office six times during the business week. After tabulating the results, the report guided our client to understand the phone communications aspects that were being handled well and those that were not. The client was well aware that the impression created by the person answering the phone leads to more business and better consulting projects. Yet, how many companies use an automated attendant or no attendant at all? AIM can help you understand the true value of advertising in everything you do.