Tracking with Data Management
One of our clients turns over their file for a customer mailing that they pull from their million-dollar Enterprise system. After each mailing we sent all undeliverable returns to the client, pleading with them to delete them from these records. But, their Enterprise system couldn’t delete the records! Eventually, AIM’s maintenance of the database became the control and served as the basis for subsequent client mailings. It wasn’t that the Enterprise system couldn’t delete the records; it was that the “process” required complex programming, and no one had the singular knowledge to direct it or carry it through.
Data Management begins at the top; the CEO must embrace it, or it will not get done. AIM gives presentations on this topic, including our most recent in Orlando, Florida at a major trade association. If you would like more information on how to control your data within your own company, call us.