One of the problems B2B marketers face is being pigeon holed. This is when we sit at our desks and make beautiful spreadsheets into neat categories – categories that often fail to reflect actual complexities in business transactions that involve two- and often three-step distribution. One of the ways around this is to step outside […]
Let’s face it: we’re in an information war. The prize? Time. Consumption of information has never been higher. But what if social media were used as a tool for this information war? What if social media were used to spread messages – including propaganda – to not only fight within this war, but win battles? As more and more people enter the war, persuasion remains a decisive factor in fighting it, and social media is the battleground. And that’s just what is happening all around us.
According to the authors, data and analytics allow companies to tap feedback and offer tactics to improve their customer engagement and, therefore, satisfaction. The good news is that B2B companies are gaining the most benefits from this shift because they share data with customers in a way that directly strengthens their relationship. In other words, it is better to give than receive. This MIT 23 report tells you all about it.