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What are the Product Attributes Your Customers are Buying?

Nielsen is a smart company. They study a lot of things. Then they use their studies to draw conclusions. In a recent article – “WHEN IT COMES TO SEARCHING FOR FMCG GROWTH, PRODUCT ATTRIBUTES SHOW THE WAY” – they point out that “Knowing which lever to pull to attract, engage and maintain customers has never […]

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Is Your Fake News Meter Working?

Journalism, ‘Fake News’ & Disinformation: A Handbook for Journalism Education and Training is an awesome 128 page publication. Published in 2018 by the United Nations Educational, Scientific and Cultural Organization (UNESCO), it seeks to serve as an” internationally-relevant model curriculum, open to adoption or adaptation, which responds to the emerging global problem of disinformation that confronts […]

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What Does Fashion Have to Do with a B2B Business?

One of the problems B2B marketers face is being pigeon holed. This is when we sit at our desks and make beautiful spreadsheets into neat categories – categories that often fail to reflect actual complexities in business transactions that involve two- and often three-step distribution. One of the ways around this is to step outside […]