Established in 1990 to help measure advertising effectiveness, Accountability Information Management, Inc (AIM) has developed into a totally-focused marketing research company with a special emphasis on business-to-business sales channels. We identify market opportunities and targets, measure sizes of markets and communications approaches, track marketing tactics like direct mail and advertising, and provide our clients with the knowledge they need to use more effective touch points.
So you think you know response? Part 5 of our series tells you the impact of disappearing reader service cards — and what you can do about it. Up until recently, most B2B publications bound a reader service card, or “bingo” card, in each issue. Each ad would have an inquiry number printed at the [...]
Here is Part 4 of our series of white papers covering the disappearance of audits and reader service cards. From the publishers’ perspective, perhaps it’s largely a matter of cost why BPA (http://goo.gl/FSvUp) or ABC (http://goo.gl/xzfmj) isn’t pursued at the level it used to be: Paying for a full audit to be conducted by BPA [...]
Here is part 3 of our ongoing series of white papers covering the disappearance of audits and reader service cards. Our meetings with magazines and AIM’s own internal media analysis show that the percentage of circulation at B2B publications that is one-year qualified vanished (perhaps one of the reasons rep knowledge about circulation disappeared). A [...]
Here is part 2 of our ongoing series of white papers examining an overall lack of accountability on both the publisher and advertiser sides of B2B. Every magazine sales rep will claim that their print publication is still their premier asset — which is not surprising given the higher revenues that print vehicles generate versus [...]