Research

How to Penetrate the Commercial Wall-Hung Vanities Market

Tapping the true potential for any market is part science, part art. In the end, the decision on a go/no-go decision into a market rests on the accuracy of calculations of market size and overall business potential. The real essence of a market strategy for a product manufacturer deciding to enter a market, however, is […]

Research

What Building Products Manufacturers Need to Know About Smart Buildings

By Maria Lester, LEED AP The building construction industry touches every part of our lives – from our homes, schools and workplaces, to our community spaces and general infrastructure. Beyond doubt, connecting the technology infrastructure to the physical spaces and buildings where we work and live can deliver significant benefits – managing the use of […]

Research

What are the Product Attributes Your Customers are Buying?

Nielsen is a smart company. They study a lot of things. Then they use their studies to draw conclusions. In a recent article – “WHEN IT COMES TO SEARCHING FOR FMCG GROWTH, PRODUCT ATTRIBUTES SHOW THE WAY” – they point out that “Knowing which lever to pull to attract, engage and maintain customers has never […]

Research

Is Your Fake News Meter Working?

Journalism, ‘Fake News’ & Disinformation: A Handbook for Journalism Education and Training is an awesome 128 page publication. Published in 2018 by the United Nations Educational, Scientific and Cultural Organization (UNESCO), it seeks to serve as an” internationally-relevant model curriculum, open to adoption or adaptation, which responds to the emerging global problem of disinformation that confronts […]

Research

Cold Calling Gets Hot

On average @gordontredgold says it takes 17 cold calls before you connect to a live person and have a conversion. What’s your average? He goes on to say that only six percent of calls lead to a conversation. So, perseverance and persistence are keys of being successful. He says that he made 3025 calls, that […]

Research

What Does Fashion Have to Do with a B2B Business?

One of the problems B2B marketers face is being pigeon holed. This is when we sit at our desks and make beautiful spreadsheets into neat categories – categories that often fail to reflect actual complexities in business transactions that involve two- and often three-step distribution. One of the ways around this is to step outside […]