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What are the Product Attributes Your Customers are Buying?

Nielsen is a smart company. They study a lot of things. Then they use their studies to draw conclusions. In a recent article – “WHEN IT COMES TO SEARCHING FOR FMCG GROWTH, PRODUCT ATTRIBUTES SHOW THE WAY” – they point out that “Knowing which lever to pull to attract, engage and maintain customers has never […]

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Is Your Fake News Meter Working?

Journalism, ‘Fake News’ & Disinformation: A Handbook for Journalism Education and Training is an awesome 128 page publication. Published in 2018 by the United Nations Educational, Scientific and Cultural Organization (UNESCO), it seeks to serve as an” internationally-relevant model curriculum, open to adoption or adaptation, which responds to the emerging global problem of disinformation that confronts […]

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Cold Calling Gets Hot

On average @gordontredgold says it takes 17 cold calls before you connect to a live person and have a conversion. What’s your average? He goes on to say that only six percent of calls lead to a conversation. So, perseverance and persistence are keys of being successful. He says that he made 3025 calls, that […]

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What Does Fashion Have to Do with a B2B Business?

One of the problems B2B marketers face is being pigeon holed. This is when we sit at our desks and make beautiful spreadsheets into neat categories – categories that often fail to reflect actual complexities in business transactions that involve two- and often three-step distribution. One of the ways around this is to step outside […]

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Social Media as a Weapon in the Information War

Let’s face it: we’re in an information war. The prize? Time. Consumption of information has never been higher. But what if social media were used as a tool for this information war? What if social media were used to spread messages – including propaganda – to not only fight within this war, but win battles? As more and more people enter the war, persuasion remains a decisive factor in fighting it, and social media is the battleground. And that’s just what is happening all around us.

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Turning Data Into Insights for Competitive Advantages

According to the authors, data and analytics allow companies to tap feedback and offer tactics to improve their customer engagement and, therefore, satisfaction. The good news is that B2B companies are gaining the most benefits from this shift because they share data with customers in a way that directly strengthens their relationship. In other words, it is better to give than receive. This MIT 23 report tells you all about it.