Report

Quality is Key to Being a Player in Lighting Control Specifications. Or is it?

Most B2B manufacturing professionals will tell you that you have to be among the best in terms of quality in order to become a part of a designer’s or owner’s short list. In fact, manufacturers have to achieve a certain “level” of quality (the same or better than competitive brands) or they will likely never […]

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Opening the Door to Metal and Steel Door Specification Preference

Metal and steel doors have been used in a number of different commercial buildings for years. Currently, out of over 500,000 projects going on right now, 13% contain specifications for those products (per ConstructConnect™). There are many options architects have when selecting the type and brand of metal or steel door they specify. According Steel […]

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Maximize Success During the Metal Roofing Boom Through Specifications

Metal roofing has been used in a variety of commercial buildings for years. Retail centers, office buildings, public facilities and industrial properties have benefited from metal roof’s long-term performance, energy efficiency and low life cycle costs. In addition, new styles and shapes that are possible by using metal materials are boosting metal roofing’s design popularity […]

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How Architects Specify Acoustical Ceiling Products

In order for manufacturers to get their product specified, they must begin to understand more about how architects or designers select and specify products. Learning how the specification process works can help a manufacturer provide the architects and specifiers with the key information they need to get their brand in the building specifications, or better […]

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How Manufacturers of Interior Lighting Should Play the Specification Game

The rapidly changing and complex B2B marketplace today makes it difficult for manufacturers to know where to focus their marketing efforts. Complexity also makes measuring actual brand preference within the design market difficult. Take interior lighting products. Architects and interior designers have many choices when it comes to the brand and lighting options. It used […]

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TAPPING INTO THE POWER TOOL MARKET

Developing marketing priorities in any market is always a challenge, and the power tool market is no different. Any company looking to maintain their position, gain market share, or enter such a market has to do their due diligence or risk certain failure. It’s more complex today because of the way information flows. For example, […]