Report

Building Automation: Getting Your Company in Specifications

Building Automation involves bringing mechanical and electrical systems and equipment together with microprocessors in order to communicate with each other and other equipment within a building or campus of buildings. With the advent of IoT, however, their value to building owners and operators is becoming enormous – and thus, specifications will be subject to changes. […]

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Resilient Flooring: Taking the Right Path to Specification

Architects have thousands of choices to make when designing a building. On the other hand, they also make thousands of trade offs. However, there are always a few elements critical to them.  Maybe it is something that is performance-based, such as HVAC or a roofing system; or maybe aesthetics are prominent, such as the flooring […]

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Who Calls the Shots in Specifications?

More and more manufacturers today are concentrating their sales and marketing efforts on becoming and being the “basis of design.” There is a belief that if your product is “tagged” as the “basis of design,” the company has more of a chance of getting their product purchased and installed. While for some products and in […]

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What Are Advertisers Buying? Part 2: Who Are The Readers, and How Can You Tell?

  Here is part 2 of our ongoing series of white papers examining an overall lack of accountability on both the publisher and advertiser sides of B2B. Every magazine sales rep will claim that their print publication is still their premier asset — which is not surprising given the higher revenues that print vehicles generate […]

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What Are Advertisers Buying? Part 1

    Disappearing audits and reader service cards, questionable e-circulation counts, and an overall lack of accountability on both the publisher and advertiser sides are keeping the B2B market in the dark in terms of what is being bought and sold. Publishers do not have a consistent selling proposition or differentiation, and surprisingly, they don’t […]

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Brand Familiarity and Preference – Part 1: The Ongoing Struggle

  You can’t really open up a business magazine these days without coming across something about brand. Books are written about it, websites are created around it, the reading list is endless because the study of a brand seems to be what marketing is all about: creating it, enhancing it, using it to generate revenue. […]