Problem With the possibility of a new US federal infrastructure package in 2021, a national building material association wanted to learn more about what type of products and materials were being used in existing infrastructure projects and what materials were preferred. By becoming more familiar with the market’s product use and preference, the association would […]
Customized Product Design Research Reduces Guess Work
Problem A national plumbing manufacturer was looking for a third-party research company to assist them with getting feedback from the market on various products designs that would not only meet the market’s needs, but would provide the company with the most business opportunity. The client requested the research include a balance of response from architects, […]
Third-Party Research Provides Association With Objective Results
Problem A major association conducted interviews with 35 of their members. Afterward, they asked: Were they too close to the situation to render objective conclusions? Did their involvement with members shape their conclusions? The association decided they wanted a third-party, trusted advisor’s opinion, and turned to Accountability Information Management, Inc. (AIM). The association provided AIM […]