One of the things that happens when you actually take the time to study and not skim reports is you formulate questions that need answering. In the latest report from a great data construction firm, ConstructConnect™, Prisons as a category was listed as -39% year over year in terms of construction movement. And yet, prisons […]
Understanding the Impact of a Global Pandemic on Buying Behavior
Problem When the COVID-19 pandemic hit, a major manufacturer of a consumer hygiene product noticed their sales were shifting. With the onset of the pandemic the entire way consumers look for and purchased products was turned upside down. Without the ability to go to shops and see or touch products, consumers were forced to find […]
Exploring Difficult-to-Research Technical Markets: The Delphi Investigative Paradigm
Marketing research is the primary tool for both bridging the communication gap with customers and enabling managers to stay in touch with their markets. It involves the specification, gathering, analyzing, and interpretation of information to help management understand the environment, identify problems and opportunities, and develop and evaluate alternative courses of marketing action. The information […]