A recent article in Quirk’s rightly warned of a troubling trend: the potential for unscrupulous researchers to exploit artificial intelligence to fabricate study participants or even entire datasets. These concerns are valid — and they point to a deeper issue that long predates AI: the misuse of tools in the pursuit of outcomes that ignore […]
Setting or Following Construction Trends to Build Your Business
“Using Research to Maximize B2B Product Business Strategies” Check out the remaining segments of this six-part series Part 1: Setting or Following Construction Trends to Build Your Business Part 2: Cutting the B2B Gordian Knot Part 3: Adopting an Anticipate, React, Adapt B2B Strategy Part 4: Et Tu Trends? Part 5: “Other” Factors Influencing What […]
Cutting the B2B Gordian Knot
What are some of the key “trends” in B2B that caused customer fragmentation? Check out the remaining segments of this six-part series Part 1: Setting or Following Construction Trends to Build Your Business Part 2: Cutting the B2B Gordian Knot Part 3: Adopting an Anticipate, React, Adapt B2B Strategy Part 4: Et Tu Trends? Part […]