Data Center Construction: An Insatiable Market

by Jim Nowakowski (see our latest update for 2020 on this market here) According to the Office of Energy Efficiency and Renewable Energy, there are about 3 million data centers in the United States.[1] You can see 1,269 of them at And there is a map of 1,806 of them at This doesn’t […]

Using Specification Analysis to Create a Marketing Strategy for Paint

Interior paints are used in every type of commercial facility. In fact, is there even one facility that does not use some type of paint on their walls or ceilings? For paint manufacturers to increase their position in the commercial market, they must continuously evaluate their presence in the designers’ specifications. The first obstacle is […]