Problem While a national consumer products company was in the process of “updating” their website, they wanted to find out what customers liked about their website and what they needed to change to make it more user friendly. Since a company’s website is almost always the first place existing customers or potential customers go for […]
Uncover New Opportunities By Exploring Market Preference and Product Usage
Problem With the possibility of a new US federal infrastructure package in 2021, a national building material association wanted to learn more about what type of products and materials were being used in existing infrastructure projects and what materials were preferred. By becoming more familiar with the market’s product use and preference, the association would […]
Customized Product Design Research Reduces Guess Work
Problem A national plumbing manufacturer was looking for a third-party research company to assist them with getting feedback from the market on various products designs that would not only meet the market’s needs, but would provide the company with the most business opportunity. The client requested the research include a balance of response from architects, […]
Manufacturer Brief: How COVID-19 Changed the Way Architects Get Product Information
AIM Study Reveals Data-driven Insights on How Architects Get Information During the COVID-19 Pandemic Globally, COVID-19 has disrupted everyday life, bringing drastic changes to the way business is conducted. The complexity of the pandemic and its response has impacted the economy in many different ways, creating a gap between “essential” and “non-essential” businesses. So, what […]
How to Keep Association Members Up to Speed with Confidential Information
Problem The Kitchen Cabinet Manufacturers Association (KCMA) is a non-profit organization that represent companies who manufacture kitchen, bath, or other residential cabinets, establishes and promotes standards for the kitchen cabinet industry; defends and advocates in support of the industry; and arms members with valuable tools necessary to promote and grow their businesses. As part of […]