There were nine projects in data centers this past week that are worth some attention. Stack Infrastructure is one of those large custom data center solutions companies that are building data center footprints. This Data Center Campus (they are the owner) is located in Phoenix, AZ and valued at $362M. Design plans call for the […]
What is a Brand?
There’s a lot of talk about a company and its “brand” these days, and lots of money being spent trying to do what people call “branding.” One recent article pointed out that all marketing, especially advertising, works to enhance or modify brand image. But, what is “brand” in the case of a manufacturer? Is the […]
How Manufacturers Make Sure Their Flush Valve Brand Doesn’t Get “Flushed” Out of Designer’s Specs
As water conservation becomes more and more critical to the commercial building industry, designers need to look at more than just cost and aesthetics when selecting a particular brand or type of flush valve. According to the 2015 EPA WaterSense Fact Sheet [1]there were over 27 million flush valve commercial toilets in existing facilities with […]
Quality is Key to Being a Player in Lighting Control Specifications. Or is it?
Most B2B manufacturing professionals will tell you that you have to be among the best in terms of quality in order to become a part of a designer’s or owner’s short list. In fact, manufacturers have to achieve a certain “level” of quality (the same or better than competitive brands) or they will likely never […]
Opening the Door to Metal and Steel Door Specification Preference
Metal and steel doors have been used in a number of different commercial buildings for years. Currently, out of over 500,000 projects going on right now, 13% contain specifications for those products (per ConstructConnect™). There are many options architects have when selecting the type and brand of metal or steel door they specify. According Steel […]
Maximize Success During the Metal Roofing Boom Through Specifications
Metal roofing has been used in a variety of commercial buildings for years. Retail centers, office buildings, public facilities and industrial properties have benefited from metal roof’s long-term performance, energy efficiency and low life cycle costs. In addition, new styles and shapes that are possible by using metal materials are boosting metal roofing’s design popularity […]
How Architects Specify Acoustical Ceiling Products
In order for manufacturers to get their product specified, they must begin to understand more about how architects or designers select and specify products. Learning how the specification process works can help a manufacturer provide the architects and specifiers with the key information they need to get their brand in the building specifications, or better […]
HVAC Specifications—The Importance of Brand
Architects have many factors to consider when selecting an HVAC system for the projects they are involved with. Not only are there many different types of heating and cooling systems to choose from; architects must also weigh a myriad of other factors. For example, what is the appropriate size to maximize the temperature control given […]
Brand Familiarity and Preference – The Ongoing Struggle
You can’t really open up a business magazine these days without coming across something about brand. Books are written about it, websites are created around it, the reading list is endless because the study of a brand seems to be what marketing is all about: creating it, enhancing it, using it to generate revenue. […]