An AIM Confidential Research Report The Need for Certification Has Never Been Greater Product certification marks help businesses build trust in their products while providing a mechanism for market differentiation between brands. For consumers, certification programs offer assurance that the products they buy conform to specific requirements. For manufacturers, the programs provide a way to […]
Spiffs: Shaping a Selling Strategy for Manufacturers and their Distributors to Overcome Disruption
Most economic forecasters do their best to sound optimistic. There are many reasons for this, not the least of which is keeping people from being depressed. Deloitte, who knows about these things, cautioned optimism around revenue growth. In their 2022 manufacturing industry outlook, they said that optimism should be “held in check by caution from […]
Manufacturer Brief: How COVID-19 is Changing the Way Interior Designers Get Product Information
AIM study reveals insights of shift prompted by COVID-19 on how Interior Designers get product information. The global COVID-19 pandemic has brought dramatic changes not only in everyday life, but also for business with lasting effects. So, what does that mean for business today? What will it mean in the immediate future? More specifically, how […]
Manufacturer Brief: How COVID-19 Changed the Way Architects Get Product Information
AIM Study Reveals Data-driven Insights on How Architects Get Information During the COVID-19 Pandemic Globally, COVID-19 has disrupted everyday life, bringing drastic changes to the way business is conducted. The complexity of the pandemic and its response has impacted the economy in many different ways, creating a gap between “essential” and “non-essential” businesses. So, what […]
Manufacturer Brief: How COVID-19 Changed the way Facility Managers Get Product Information
AIM Study Reveals Insights of Shift Prompted by COVID-19 Environment on How Facility Managers Get Product Information The global COVID-19 pandemic has brought dramatic changes not only in everyday life, but also for the business of managing facilities with lasting effects. The issues are more complex than staying safe and working remotely. And essential businesses […]
Manufacturer Brief: How COVID-19 Changed the way Engineers get Product Information
What Manufacturers Need to Know About How Engineering Firms are Navigating the COVID-19 Environment When They Launch Products If you are a manufacturer, what’s up with your sales representatives calling on engineers these days? Accountability Information Management, Inc. (AIM) is a leading B2B marketing research company and wanted to find out. There’s no doubt […]
Examining ADA Restroom Requirements: The foundation for accessible design
Universal design. Accessible design. ADA design. These terms all convey images of unattractive, institutional spaces. Yet, they are vital to life, and so are the people that design, operate, and maintain these spaces we rely on for our daily life. Accessible public restrooms are integral for any commercial space and are not just for the […]
Uncovering Opportunities for Door Hardware Through Specification Analysis
Using Mentions, Not Projects to Gain Share and Build Awareness with Architects To say that specifying door hardware is complex is an understatement. Hinges, pivots and pivot hangers, mechanical locks and latches, door closers etc. can all be specified from different manufacturers! Worse, consider the following “specification” language: “Door hardware supplier with warehousing facilities […]
Open Showers Trend in 2020 Offers Opportunity to Increase Brand Exposure in Shower Enclosure Specifications
According to an article by Builder-Online, a popular design-build site,[1] open bathrooms with walk in showers will continue to be the trend for 2020. Open showers not only give the appearance of more space, but they offer more functionality and easy access. In 2019 Houzz Bathroom research report[2], designers surveyed indicated size matters. According to […]
Using Specification Analysis to Create a Marketing Strategy for Paint
Interior paints are used in every type of commercial facility. In fact, is there even one facility that does not use some type of paint on their walls or ceilings? For paint manufacturers to increase their position in the commercial market, they must continuously evaluate their presence in the designers’ specifications. The first obstacle is […]
How to Penetrate the Commercial Wall-Hung Vanities Market
Tapping the true potential for any market is part science, part art. In the end, the decision on a go/no-go decision into a market rests on the accuracy of calculations of market size and overall business potential. The real essence of a market strategy for a product manufacturer deciding to enter a market, however, is […]
What Building Products Manufacturers Need to Know About Smart Buildings
By Maria Lester, LEED AP The building construction industry touches every part of our lives – from our homes, schools and workplaces, to our community spaces and general infrastructure. Beyond doubt, connecting the technology infrastructure to the physical spaces and buildings where we work and live can deliver significant benefits – managing the use of […]