CS

How to Identify Exactly What Customers Want

“How can a business survive if it doesn’t fully understand its customers and their preferences?” The answer is that a business can survive without a thorough understanding of what its customers want – but usually not for very long, and not without missing valuable opportunities. One of AIM’s previous clients, a commercial catalog distribution company, […]

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How AIM Helped Its Client Discover Critical Pricing Data

Price often has a significant impact on the decision to purchase a product, but it is not the only factor that is important. Complex products and markets require a thorough analysis of available data before making snap decisions to raise or lower prices. One of AIM’s clients wanted to discover the price sensitivity of one […]

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How AIM Helped Put a Client’s Negative Publicity Into Perspective

There are many things that can go wrong for a business when marketing and selling its products, and negative publicity is near the top of the list. Criticism tends to be more memorable than praise. When factoring in the ability to receive nearly unlimited information from the internet and improved capability to share information through […]

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Taking the Guesswork Out of Product Development

One of AIM’s clients was interested in new product ideas to help protect commercial hospitality property owners and operators from the problems of food-borne illnesses. AIM was asked to explore the various product and service options that might limit the liability and operations issues associated with food contamination. AIM’s client wanted to better understand the […]

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What AIM Did When Communications Broke Down

Many organizations publish press releases to announce noteworthy events surrounding the company, its events, and its products. When information from a press release is featured in a print or online article, the company knows that its communications have reached someone, and that its public relations strategy is on the right track. However, depending on the […]

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How AIM Helped Measure Employee Satisfaction

It’s hard to argue that employee satisfaction is the cornerstone of any successful business. No business wants its employees to become disengaged. Businesses should take steps to ensure that they are providing employees with the opportunities they need to reach their goals and contribute their best work. However, measuring employee satisfaction accurately is often easier […]