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Taking the Guesswork Out of Product Development

One of AIM’s clients was interested in new product ideas to help protect commercial hospitality property owners and operators from the problems of food-borne illnesses. AIM was asked to explore the various product and service options that might limit the liability and operations issues associated with food contamination. AIM’s client wanted to better understand the […]

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What AIM Did When Communications Broke Down

Many organizations publish press releases to announce noteworthy events surrounding the company, its events, and its products. When information from a press release is featured in a print or online article, the company knows that its communications have reached someone, and that its public relations strategy is on the right track. However, depending on the […]

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How AIM Helped Measure Employee Satisfaction

It’s hard to argue that employee satisfaction is the cornerstone of any successful business. No business wants its employees to become disengaged. Businesses should take steps to ensure that they are providing employees with the opportunities they need to reach their goals and contribute their best work. However, measuring employee satisfaction accurately is often easier […]

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Direct Mail as a Tactic

Direct mail is the soul of AIM. We subscribe to the Bob Stone principle of Response, “People won’t switch brands, try a new product or service, unless they have a reason. And there are only two reasons why people buy anything: to gain something, or protect what they already have. Keep that in mind, and […]

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Publicity as a Tactic

A product or company message is leveraged through media outlets, which have a vested interest in publicizing newsworthy items to the trade. AIM practices a public relations technique called “marketing public relations.” Unlike traditional PR, marketing PR has only one goal: response. One of our clients had a recall to a series of products. AIM […]

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Internet as a Tactic

Quite simply, nothing should be done without an Internet component. The Internet, like the invention of the printing press, is revolutionizing our information sharing behaviors. Regardless of the tactic, a company should always figure an Internet component to supplement the marketing tactic. For example, a loyalty program run by AIM involved 2,000 distributors. In addition […]